F or those of you who are visual learners , watch our video on how to create a digital marketing strategy with the Customer Value Journey. For entrepreneurs and small-to-medium business owners, knowing how to create a digital marketing strategy is complicated — with the ever-changing landscape of online advertising, working out how to attract potential customers better than your competitors can be overwhelming. This is why we want to introduce you to the Customer Value Journey. While there are many strategies you can implement which may generate some results, none do this more predictably and systematically than the Customer Value Journey. Some marketers prefer Facebook, others, Google.
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Need more sales? The Customer Value Journey is about turning strangers into super-fans. The CVJ stands out among the crowd because it gives you a step-by-step process for attracting, converting, and keeping your best customers. The Customer Value Journey is an 8-step path that people travel as they discover your brand, build a relationship with you, and become buyers and raving fans. No one finishes this Journey alone. Left to themselves, customers will get lost along the way, stall out, or forget they ever started on a path with your brand. That can happen through advertising , blog posts , events , word-of-mouth, social media , or any other channel that puts your products, offers, and solutions in front of your ideal prospects. For this, create top-of-funnel content that gets people attention, and then entertains or informs them.
Expanding your market, sales and interactions are vital in growing your business. The CVJ, in a nutshell, is the path of converting a prospect into a customer. It describes a step-by-step process for enticing, converting, and nurturing your customers. Take a look at this simple map and let me guide you in building the ideal Customer Journey for your brand. The secret?
Do you know your target audience? Want more customers, more sales, more brand recognition? Of course you do. And you can get more referrals, more sales leads, and yes, more closed sales by simply planning for each stage of the CVJ. However, to do that, you first need to understand the different stages and how a business uses each step to ensure a steady flow of new and returning customers. The CVJ has eight stages. Eight opportunities to prime your customers for a sale by creating a likeable brand experience. These stages may not go in order, so plan for multiple scenarios, just in case your customers skip a step. The Awareness Stage could involve releasing a TV commercial, digital ads, or creating a website with great search engine optimisation SEO so people find you organically.